Onboarding, NPS, and Their Correlation with Churn
· Shiju Thomas
Early warnings of churn are already in your CRM. How onboarding quality and NPS predict churn, and how to connect the dots to keep customers.
The NRR Blog
Churn, Retention, and the Playbook to Keep Customers
· Shiju Thomas
Retention and expansion are growth levers that teams often ignore in favour of new logos. Split the load across acquisition, retention and expansion.
Expansion Revenue: Mechanics and Analytics
· Shiju Thomas
There is 10x the growth of new acquisition inside your existing customer base. How to run expansion with an inside sales motion and analytics.
NRR: One Metric To Rule Them All, And In The Darkness Bind Them
· Shiju Thomas
NRR is the single most important metric in SaaS. What net revenue retention measures, how to calculate it, and why it outranks ARR for growth.
The Investor’s Playbook: The Most Important Metrics for B2B SaaS
· Shiju Thomas
Investors don't write checks on vision alone. They invest in evidence. The B2B SaaS metrics that signal product-market fit and operating discipline.
The Growth Efficiency Framework: Unlocking Expansion Revenue in B2B SaaS
· Shiju Thomas
Balancing CAC, LTV and Burn requires the ability to scale different channels based on the stage of the business while also orchestrating expansion revenue loops